What is it?
Its central aim is to create a purposeful, personalised ‘customer brand experience’ that transforms your website presence and performance. This is achieved through understanding and defining how your customers will easily engage, interact and transact with your website content and service (information, communication, entertainment and commerce).
In practice, it is a continuous cycle which embraces the customer’s needs and feedback. It utilises the best-of-breed techniques to inform the content model, interaction and visual design, as well as harnessing the best technologies and integrating them into a seamless customer website experience.
This is why we have launched WebNarrative, a team of web experts who deliver differentiation through three values: passionate people, exacting consulting and measurable results.
Why is your web experience important?
Businesses spend a great deal of time and money getting consumers to their websites, so it’s critical, once they arrive, that they can easily engage and complete their visit goal. Moreover, your website will increasingly become the consumer’s ‘first interaction’ with your business. It must, therefore, reflect the brand experience and deliver on its promises if you are to succeed in turning consumers into website customers.
To achieve this, we take an ‘evidenced based approach’ to creating the customer‘s website experience; it takes the ‘guess work’ out of defining, designing and building your website.
What we do
We deliver our consulting services across four disciplines, recognising that it’s not every day that your business totally overhauls its website/s. Our approach embraces your need to take an ‘evidence based approach’ to evolving and improving your website. This approach informs the best structure, design and technical solution for your customers and your business.
Behavioural research, expert evaluation; usability, AB, MV testing
- Defines what’s going on. Who’s using it, how it’s used, how it performs and where it can be improved.
We do this so that your website will work in unison for your business and your customers.
Informational & interaction modelling
- Once we understand your customers, we can organise your content, website structure and interaction style to meet their needs.
We do this so that your customers will easily find and interact with your website content.
Accessible visual design & technical presentation construction
- We take the content, navigation and interaction and create the visual design, making sure that it is accessible and constructed to best practices.
We do this so that your content is SEO friendly and the customer has a rich experience.
Technical architecture & implementation
- Once we’ve created a great, easy-to-use website, we then build it. We’ll put together a technical solution that works brilliantly.
We do this so that your website performs regardless of circumstances. It will be secure, robust, saleable and easy to maintain.
Why Media Contacts?
We are unique because we are part of a media agency that is at the forefront of creating and delivering cross channel, cross discipline communication solutions.
Service differentiation is created through the quality of our consulting expertise and the approach we take to providing our services. All our digital specialists (Mobext, Socialyse, WebNarrative) work holistically to meet your challenges head on with innovative, practical solutions that deliver positive results.
Contact
For more information about WebNarrative, visit www.webnarrative.com or click here to contact us