What is it?
Social media technology has changed the rules of communication between brands and consumers. The use of web based social networks allows for a new breed of influencers to advocate or oppose brands due to the highly accessible nature of the medium.
For brands, this represents a great opportunity to listen to and engage with consumers on a deeper level. However, social media can’t be planned in isolation as it spans across platforms and channels.
That’s why we have created Socialyse, a team of social media marketing specialists sitting at the centre of our integrated agency.
Why is it important?
By 2014, 60% of UK online users will be on social networks. At present, 50% of UK online users follow a brand online in order to get discounts and special offers, and 39% of UK online users would follow a brand more on social networks if they were to get advanced information and previews on future products and offers.
Mobile technology has and is evolving at immense pace and, as a result, mobile social users have doubled within a year, from 4.4m to 7.9m. With access to information at the user’s finger tips, consumers are choosing to engage with brands through social platforms, making a necessity for brands to review their social practices
Sources: eMarketer, Forrester, eConsultancy, WARC, Comscore
What we do
We believe that agencies and brands should become partners and drive innovation together. We are dedicated to support clients with insights, creativity and social and technical expertise.
We have a deep understanding of social media within the wider marketing communications and believe that it can’t be planned in a silo, which is why we pride ourselves on devising consumer strategies that go beyond channels or platforms. It’s this consumer-centric approach that allows us to create combined solutions with our SEO, mobile and content experts; solutions that are rooted on solid insights provided by our in-house Intelligence team.
Our history as a media agency means that we’ve been measuring the effect of digital marketing on your consumers for years. We apply that same discipline to everything we do within social media – across paid, earned and owned – making it measurable and accountable with the digital mix.
Why Media Contacts?
Our offering is not just focused on earned media, such as engaging with online influencers. We also manage branded social profiles on behalf of clients and can activate paid-for media campaigns across all social platforms, including Facebook.
- Social listening and insights
- Agile strategy
- Social activation can include any of the following services: Social PR (influencers), CRM and reputation management, content creation, community management, media, social SEO, social mobile etc.
- Real-time measurement and refinement of campaigns
Contact
For more information about Socialyse, visit www.socialyse.co.uk or click here to contact us