What is it?
SEO is the process of improving the visibility of a website in the organic search listings via on-site and off-site optimisation. The aim of this is to increase traffic to your website and (from driving the right traffic) also conversions.
Having evolved over the years, SEO is no longer purely about the standard web results. Now, an SEO campaign should incorporate Social Media, Online PR, Video Search, Image Search, Local Search, Product or Shopping Search and Reputation management.
Not only has SEO evolved, but the range of devices that people search from is expanding. Whilst in the past we only had to concentrate on desktop search, we now have a growing range of devices to think about, which include Desktop/Laptop, Mobile, Tablet, and TV. Technology is evolving so rapidly that, by the time you read this page, the list would be out of date.
For some of the above examples, you have to think beyond SEO and move onto the user experience. What does your site look like when viewed from a mobile phone or tablet? Will traffic driven through the organic search results convert, or are these consumers only part way through their journey and looking to convert at another time (or even via a different device)?
Why is it important?
In general, the organic search results drive 70%+ of Search traffic, whereas PPC delivers 20-30%. The major search engine is Google, which reached 84% of all web users in January 2010 (Nielsen Netratings). As organic search results are the leading source of traffic for new customers for key industry categories (Hitwise), SEO is incredibly cost effective when compared to other online marketing approaches.
What we do
Media Contacts offer a tailored approach to help you achieve the maximum performance from organic search. We offer the following SEO services:
- Full service, tailored SEO campaigns
- Link building
- Consultancy
- Reputation management
- Copywriting
- Bespoke development – web applications and widgets
- Current performance audits
- Content development and viral marketing
We also have an international SEO team, so whether you are running an international campaign or just focusing on the UK, we have the expertise to help.
Why Media Contacts?
SEO should never be looked at in silo; the best results are achieved through an integrated campaign. We know PPC and SEO complement each other, we have proven the link between Social and SEO and, through WebNarrative (our in-house web usabability and accessibility team), we can now think past just driving traffic to your site and start looking at what happens when it gets there and how to improve the conversion rate by offering a better user experience.
We have a diverse client base and we’re currently working with clients across sectors including:
- Finance
- Insurance
- Travel
- Retail
- Gaming
- Automotive
- Entertainment
Contact
For more information, or if you would like us to contact you in regards to a sales enquiry, please click here.