What is it?
Lead generation is used by advertisers to obtain specific information about an engaged consumer who has shown a level of interest in a product or service.
A qualified leads tends to comprise the demographic and contact information of a consumer. A level of flexibility also allows advertisers to gather feedback from specific lifestyle questions.
Why is it important?
Lead generation enables advertisers to target their ideal audience through filters such as age, demographics and gender. It is an effective tool for database building, as every lead is an engaged consumer to whom advertisers can market on an ongoing basis.
In this manner, lead generation enables advertisers to generate a steady flow of new business within a pre-determined budget. Since an advertiser only pays for valid leads, the partner responsible for generating the lead shoulders the majority of risk.
What we do
Our lead generation programmes fall into two types:
- The first is co-registration. This is ideal for low value or mass market advertisers such as FMCG, retail, sampling etc. or those who wish to build their customer database quickly. Users tend to be incentivised; a fact reflected in the commercial terms.
- The second type is referred to as premium. This is aimed at high value, niche advertisers such as finance, automotive, premium fashion etc. Leads are generated by non-incentivised content websites and on average the volume is moderate but the quality is high.
Why Media Contacts?
Our lead generation product suite ensures advertisers only receive the highest quality leads according to the requirements of their business. We utilise lead-qualifying software to test the validity of contact details and data submitted.
In addition to a robust software system, we work closely with advertisers to define a strategy and negotiate rates from the most established and effective UK lead generation companies. In this way, the Media Contacts team provides a powerful and effective solution to ensure that clients achieve the desired results.
Current advertisers include Hyundai, Laureate, KLM, Medwinds and Kafevend.
Contact
For more information, or if you would like us to contact you in regards to a sales enquiry, please click here.