What is it?
Analysis is the manipulation of data generated by a campaign or period of marketing activity with a view to understanding performance and making it more effective. For us, this breaks down to two key areas:
- Delivering campaign strategy, reporting, performance management and optimisation
- Optimisation of conversions on client websites through analysis of visitor behaviour
At Media Contacts, we deliver this through a blend of technology and smart people. Our team of skilled Analysts take output from our proprietary and third-party analytics tools to deliver true insight and recommendations that will drive our client’s business forward.
Why is it important?
The marketing landscape has changed forever. Digital marketing generates huge amounts of timely, accurate and attributable data. The ability to capture, manipulate and understand this resource is vital.
At Media Contacts, data underpins everything we do. It gives us the ability to plan, understand and improve our client’s marketing campaigns.
What we do
Our approach will be bespoke to every client, but the majority of our engagements use the following services:
- Cross-channel conversion path attribution
- Deep site analytics
- Customer profiling and segmentation
- Complex high-volume data integration and interpretation
With clients ranging from Nationwide and National Express to bmi and Camelot, our team performs in-depth analysis that takes clients beyond basic reporting. Our analysts manipulate large amounts of data (from customers, campaigns, sites, cookies etc.) to find answers to our client’s business questions, add value to what we do or simply report how activity is performing.
To drive campaign optimisation, we have developed Artemis, our proprietary data warehouse with built-in analytical capability. Artemis delivers the ability to understand cross-channel impact and attribution, as well as the capability to incorporate external client data sets.
To optimise our client’s sites, we use technology such as Omniture, Webtrends, Coremetrics, Google Analytics etc. to track consumer behaviour. The interpretation of this reporting helps us understand what is driving conversion or drop-off as well as recognising common browsing behaviour and paths to purchase.
Our team simplifies complex reporting procedures into automated, one-click reports that are updated in the space of minutes rather than days. We amalgamate outputs from DART Search, Double-Click Report Central, Kenshoo, Adnetik and Artemis into user-friendly formats for monthly, weekly even daily reporting.
But we don’t stop there. We realise that our client’s requirements rarely end at the weekly report. Our analysis team is able to dive deep into client business and spot opportunities for bespoke reporting, leading to more valuable insights.
Why Media Contacts?
So what makes us so special? We are able to deliver this unique end-to-end bespoke service to our clients; from our team of statisticians and econometricians analysing campaigns, business models and setting media, data and online strategy (through path attribution modelling and optimisation delivered by Artemis), to tracking and improving customer conversion once they reach our clients’ sites.
Media Contacts can link these activities together – a unique offering from a media agency.
Contact
For more information, or if you would like us to contact you in regards to a sales enquiry please click here.