What is it?
Affiliate Marketing is a pay-on-performance channel. In its purest form, it is the process by which an affiliate (media owner) agrees to promote products or services on behalf of an advertiser in exchange for commission tracked and paid out by an affiliate network.
There are over 1,000 advertisers employing affiliate programs across the UK on 20 networks. Generally, affiliates obtain traffic through the following methods: SEO, PPC, email marketing, social media, mobile, etc.
The types of affiliates are varied and include voucher codes, high quality content, cash back, price comparison, email and aggregators.Media Contacts works with a number of the leading affiliate networks including Buy.at, TradeDoubler and Affiliate Window.
Why is it important?
As a pay on performance channel, affiliate marketing is a very low risk option for advertisers to drive volume on a cost per acquisition basis where spend can be tightly controlled. A benefit of this approach is that advertisers receive wide ranging exposure across a number of online channels (i.e. email, cash back, content, blogs etc.) without the traditional media costs.
What we do?
There are two ways we can help advertisers develop their affiliate marketing activity.
- We operate an advertiser affiliate program directly via our in-house affiliate platform – Contacts. Contacts utilises one of the industry’s most reputable and robust affiliate platforms. We work with key affiliate partners in the UK and offer both advertisers and affiliates high service levels. Media Contacts currently manages affiliate activity for Nationwide and bmibaby exclusively on the Contacts network.
- We manage an advertiser’s affiliate marketing program via a third party network. As well as reporting and planning, we utilise the skills of two of the UK’s leading affiliate specialists to help grow campaigns strategically. Advertisers include EDF Energy, National Lottery, National Express, AXA and Sporting Index.
Why Media Contacts?
Whatever the strategy chosen, we ensure that affiliate marketing does not work in silo to other products. As affiliates advance in their marketing practices using the likes of mobile, social media etc., we will make sure that our products work together to create a holistic and integrated approach.
Contact
For more information, or if you would like us to contact you in regards to a sales enquiry please click here.