MPG Media Contacts appoints Darren Goldie to lead performance
28 February 2012MPG Media Contacts, the Havas Media agency, has appointed digital consultant Darren Goldie to the role of head of performance to lead a new multi-discipline digital team.
The importance of the Yahoo/Microsoft search alliance for advertisers
24 February 2012Yahoo and Microsoft have kicked off the latest phase of their search alliance, which will see the former’s paid search marketing accounts and search traffic migrate into the Microsoft adCenter, having completed the migration of Yahoo’s natural search into Bing’s listings last year.
MPG Media Contacts appoints Darren Goldie to lead performance
20 February 2012MPG Media Contacts, the Havas Media agency, has appointed digital consultant Darren Goldie to the role of head of performance to lead a new multi-discipline digital team.
Apple to brief agencies on iAd updates
17 February 2012Apple is contacting UK digital agencies to brief mobile specialists on updates to its iAd proposition as competition in the mobile advertising sector heats up.
Brands and agencies greet Google personalised search service with caution
24 January 2012Google’s personalised search service rollout, Search Plus Your World, has once again stoked the debate surrounding the clash between the search giant and social networks Facebook and Twitter regarding who owns the social search space and controls the most data.