MPG Media Contacts creates new beginnings with fresh approach to planning and agency vision
5 December 2011MPG Media Contacts launches their ‘Meaningful Brands’ philosophy and communications planning approach. It is the agency’s statement of belief in how marketing, branding and businesses have to change to survive the digital communications revolution.
In essence, the ‘Meaningful Brands’ approach takes a view on how brands impact our quality of life. It does this by measuring the impact brands have on our personal wellbeing, such as fitness, health, self esteem, happiness, values, intelligence, satisfaction, and our collective wellbeing; how brands help improve communities, societies and the environment. MPG Media Contacts’ Meaningful Brands Index can prove that brands that are more meaningful make a difference to people, which in turn, delivers greater business success. This approach helps brands survive the complex business environment brought about by the digital media revolution where vocal consumers demand more of the businesses that serve their needs.
Alongside this new positioning and to future proof the agency in its ability to deliver meaningful communication ideas and solutions, MPG Media Contacts has re structured the agency. This includes investment in to their strategic function (Catalyst) and the agency will shortly announce two big new hires in this area of the business. The agency will be split into three core teams from January next year; Catalyst, Client Leadership & Planning and Delivery. This new vision is focused on bringing meaningful brands to life by delivering ‘connected thinking’ and ‘brilliant delivery’.
The Catalyst team connects three teams namely Intelligence, Strategy and Ideas and includes the promotion of Kate Cox, the agency’s previous Head of Integration, to Head of Strategy.
Within Delivery, four key teams have been created to deliver focus and expertise, namely a dedicated Investment function run by Alan Brydon (Head of Trading), Digital Performance headed by Darren Goldie (search, affiliates, technology, RTB, data and ad operations), Digital Experience run by Head of Digital, Charlotte Steel (mobile, social and brand display) & Creative Services headed by Segun Ogunsheye (production, content, mobile, web design and build). This all coincides with MPG Media Contacts moving to a new office on St Martins Lane, which has been custom designed for the new structure and to facilitate this focus on more meaningful, modern solutions for its client base.
MPG Media Contacts has adopted this meaningful approach within its’ own business, investing in a wide range of initiatives to increase the wellbeing of employees, community, industry and environment. Their aim is to be a better partner to clients, the industry and community.
Paul Frampton, MD of MPG Media Contacts, said: “This is an exceptionally exciting time for MPG Media Contacts and our clients. We are here to help build meaningful brands for our clients. Our new modern, agile set up within a custom designed space on St Martins Lane will mean you will see more bigger, connected ideas from us and our clients. We are leveraging our heritage in strategy and digital and fusing it with our successful Creative Services team to create a very relevant and unique agency proposition that suits advertisers’ needs for today and tomorrow.”
Kate Cox, Head of Strategy for MPG Media Contacts, said: “For the first time we can connect our quality of life and wellbeing to our views on brands. Our teams will use these insights and our proprietary tools to provide brands with meaningful communications strategies. We will use this to help brands build relevant dialogue, open up new perspectives and collaborations with consumers and reinforce relationships with them, gaining their respect.”