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Google’s personalised search service rollout, Search Plus Your World, has once again stoked the debate surrounding the clash between the search giant and social networks Facebook and Twitter regarding who owns the social search space and controls the most data.
MPG Media Contacts has appointed Amy Kean (pictured) to the new position of head of consumer innovation as part of its recent restructure. Kean moves from her position as director of social media at Havas Media. Before joining Havas she held marketing and PR roles at the IAB.
Rising mobile paid-search volumes accelerate the need to address fragmentation issues, according to agencies. Mobile paid search volumes surged 49% in the fourth quarter of last year, accounting for 12% of all UK paid search clicks in December, according to Marin Software’s latest UK Online Advertising report.
Latest revisions to the data privacy law state that brands must get consent for the use of cookies, the technology underpinning many website functions. Direction on what businesses must do to meet these new standards has been vague, leaving marketers confused and struggling to incorporate the change.
MPG Media Contacts’ ‘Meaningful Brands’ study challenges traditional measures of brand value. It questions the long-term viability of economies and companies built solely on greater levels of consumption and provides direction for brands trying to maintain their profitability in the face of a consumer slow down. And nowhere does this issue become more important than at Christmas.