Social media: Time for brands to move from lip-service to actual action
19 March 2012Since the banking crisis and ensuing financial meltdown of 2008, questions have been raised about a corporate status quo that continues to place the pursuit of profit above all else. Any doubts have not been dissipated by reports of famine, war and health epidemics in some parts of the planet, or, closer to home, rising energy bills, spiralling unemployment, a housing crisis and looming water shortages. For Weed, it all adds-up to a backdrop companies can no longer ignore.