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SEO Demystified: Review the Basics and Learn How to Apply Advanced On- and Off- page SEO tactics to improve site visibility

December 2009

Today most of the traffic tends to go to the top ranking websites for any specific search term. For that reason websites need Search Engine Optimisation (SEO). SEO provides the steps to achieve a top ranking for any given search term and it is one of the best ways to increase traffic to a website. SEO can easily be applied by firstly understanding the key to what makes search engines function and secondly in providing relevant content to consumers.

Tags: SEO

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SEO Demystified: Review the Basics and Learn How to Apply Advanced On- and Off- page SEO tactics to improve site visibility

MC Stop Press: Digital Media Comes Of Age

13 October 2009

The IAB has announced figures this week which show that online adspend has overtaken that of TV, becoming the largest advertising medium UK in the process.

This is cause for celebration as it shows just how far we have come as an industry since the first digital display ad in 1994 (for AT&T).

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To Charge Or Not Charge?

26 August 2009

It seems inevitable that with Rupert Murdoch’s announcement that the whole of NewsCorp will look at charging for online content, this is now a trend that is gathering momentum. Other key players are considering the oportunity, and because of his influence and track record, the only debate is whether they will look to beat Murdoch to implementing a paid-for model, or to follow his lead and learn from his mistakes…

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Global mobile a worldview: Consumer trends and practical opportunities in mobile marketing

August 2009

The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.

Advertisers who are advancing their mobile initiatives see the channel as a new opportunity to reach consumers in a personal way, learning and adapting the digital content for each consumer necessity…

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Twitter – The Future Of Search?

1 June 2009

If you haven’t heard of Twitter, you must have been in a bunker for the last 12 months. There has been somewhat of a media frenzy over this new digital property.

Twitter has hardly been out of the headlines – and for a good reason. Twitter is a micro-blogging platform that consists of a simple text box allowing anyone to post “status updates” of up to 140 characters…

Tags: SEO

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