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In addition to the quarterly MC Insights, Media Contacts UK also distribute more regular MC Thinks pieces on topics we think are important in the digital space. These are shorter insight pieces which offer an interesting perspective on subjects through from video through to whether measuring on the final click is accurate. To view previous MC Thinks please click on the link bellow.
In the media world, we love a formula. We like to know what works based on tried and tested techniques that we’ve developed and honed over time. If we do X and then add Y, we’re likely to get a result of Z – particularly in digital, where we can measure almost anything and everything we choose.
On 26th May 2011 the law in the UK changed, making it illegal to place cookies (those small text files that are the foundation of many website functions and the basis for digital marketing analysis) on a user’s device without their consent. If you own a website that is setting cookies without getting consent then you’re breaking the law – and latest reports show that most organisations underestimate the volume of cookies on their site by about 80%.
Content is not a hard sell; if she were to walk into a pub she would buy you a pint and ask how you were. Content invites a conversation, rather than shouting. In so doing, it can greatly enhance a brand’s messaging.
By implementing encrypted search on Google.com for signed in users, search query data will not be passed to non-secure websites, which means your website analytics solution will not be able to record keyword referral data.
How might you start to plan for a multi-connected-device consumer? How can you measure their usage across a web of screens? How can you begin to work towards a strategy?