Mobile Insights for Automotive Brands
October 2011The Opportunity
Driven by Smartphone and tablet adoption, and increased consumption of mobile content by
consumers, mobile advertising has taken hold and is positioned for further rapid growth. In June
2011, Gartner projected that the worldwide market for mobile advertising would double from
$1.6 billion in 2010 to $3.3 billion.
This guide is designed to help automotive marketers plot a successful course with their mobile
advertising strategies, including analysis around:
- How brands can utilize mobile to reach and engage auto intenders and build brand loyalty
- Who mobile automotive consumers are & how they use their mobile devices to research cars, find dealers, and engage with auto brands post-purchase
- What leading automotive brands are doing in mobile today
The insights here are based upon a study Millennial Media commissioned with mobile
measurement firm comScore, and Millennial Media’s network observations across thousands of
mobile ad campaigns.