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In the media world, we love a formula. We like to know what works based on tried and tested techniques that we’ve developed and honed over time. If we do X and then add Y, we’re likely to get a result of Z – particularly in digital, where we can measure almost anything and everything we choose.
Google’s personalised search service rollout, Search Plus Your World, has once again stoked the debate surrounding the clash between the search giant and social networks Facebook and Twitter regarding who owns the social search space and controls the most data.
MPG Media Contacts has appointed Amy Kean (pictured) to the new position of head of consumer innovation as part of its recent restructure. Kean moves from her position as director of social media at Havas Media. Before joining Havas she held marketing and PR roles at the IAB.
On 26th May 2011 the law in the UK changed, making it illegal to place cookies (those small text files that are the foundation of many website functions and the basis for digital marketing analysis) on a user’s device without their consent. If you own a website that is setting cookies without getting consent then you’re breaking the law – and latest reports show that most organisations underestimate the volume of cookies on their site by about 80%.
Rising mobile paid-search volumes accelerate the need to address fragmentation issues, according to agencies. Mobile paid search volumes surged 49% in the fourth quarter of last year, accounting for 12% of all UK paid search clicks in December, according to Marin Software’s latest UK Online Advertising report.