Media Contacts Comment

Welcome to the first edition of the Media Contacts Comment, your monthly dose of breaking stories, topical subjects and case studies in the digital world, which would be incomplete without our own thoughts and views. Our expert panel (i.e. senior management) will be frequently contributing to the Media Contacts Comment, providing you with insights, trends and sound bites in key areas of media. We look forward to keeping you informed with challenging and revolutionary industry ideas, broadcasts and happenings in the ever changing world of online. Be sure to check out our Facebook and Twitter pages for regular industry and agency updates.

It has been on the cards for around two years now but social media has firmly taken centre stage in the way we consume the internet. Initially starting with generic sites like Facebook, MySpace and Bebo - but then developing with more niche platforms like Twitter, Digg, Wikipedia, Flickr and YouTube; all of which offer a very unique experience for users.

So what does the future hold for performance-based marketing? Well this is a tricky question to answer as - unlike other traditional channels - performance marketing is constantly evolving and morphing. This article will explore the various elements of performance marketing, focusing on affiliate marketing and lead generation, and hypothesise what the next few years may have in store for this sector.

Media Contacts provides an integrated approach to search marketing and search engine optimisation. By using campaign data to target and prioritise SEO, we can help reduce our clients' dependency on paid search. The Photobox Case Study demonstrates how Media Contacts' integrated approach delivered improved natural search rankings, a significant increase in natural traffic and increased revenue for personalised calenders.