MC Thinks
In addition to the quarterly MC Insights, Media Contacts UK also distribute more regular MC Thinks pieces on topics we think are important in the digital space. These are shorter insight pieces which offer an interesting perspective on subjects through from video through to whether measuring on the final click is accurate. To view previous MC Thinks please click on the link bellow.
Branded content
20 Oct 2008
Connection with consumers has been made much more difficult since the proliferation of different media channels and the introduction of new technologies. Communications can no longer be linear, they must let the consumer feel in control and ultimately that they are being paid back for giving their attention. Online branded content solutions have risen to this difficult challenge.
NEW CONSUMER PROTECTION LAWS
26 Jun 2008
Due to internet, the one way conversation between advertisers and consumers has been replaced by dialogue particularly through the use of blogs and forums. Advertisers have subsequently tried to up the ante by creating their own 'fake' user generated content, pretending to be the voice of the people...
Video
23 May 2008
Video is now ubiquitous and no longer confined to a single screen in a single room. We are seeing a significant shift in consumer behaviour advanced by faster PC's and quicker broadband speeds. Advertisers now have the opportunity to reach consumers while they consume video on their PC's, TV's and mobile phones.
Google Trade Marking
01 May 2008
Google has announced the lifting of a ban on one company bidding on another companies brand name to trigger its own ad. The results could be significantly inflated costs for the advertisers trying to own their brand name.
Ad Exchanges
25 Apr 2008
Media planner buyers have the task of making sure clients budgets deliver the required the ROI. There are a number of different digital media channels available to deliver this and much like a Fund Manager, it is our job to ensure we achieve the right balance. Ad exchanges represent a new opportunity in the digital medi market which capitalise on under utilised publisher inventory.
Revolution is out of Home
04 Jul 2008
Out of home advertising has evolved considerably and is no longer confined to static posters and billboards. Digital screens are becoming increasingly commonplace and as well as being able to deliver a richer and more dynamic advertising experience, the also have the capability to interact with hand-held devices to facilitate dialogue with consumers.
TV 2.0: The evolution will not be televised
01 Dec 2007
The ubiquity of broadband in markets worldwide has created an evolving video environment rich in both selection and mode of access. Consumer empowerment and personalization of content had their origins decades ago with the emergence of VCR's and camcorders, but the digital device revolution of performance advancement and price reduction opened the opportunity for creation and distribution to all...
Just how valuable is the click?
29 Oct 2007
Across all media, digital as well as traditional off line, the Direct
Response rulebook with regards to measurement of results and
attribution is slowly but surely being torn up. Intuitively, industry
personnel recognise that attributing sales or revenue to one single
piece of communication must be inaccurate...
Online communities: What's been said about your brand?
18 Jun 2006
Most of us, probably, first came across online communities around
1999/2000 when Friends Reunited started getting widespread attention,
coverage and membership. Over the last 6 years, online communities have
advanced to become on of