Media Contacts

CAN GOOGLE WIN IN THE TV MARKET?
10 Jun 2010
So Google have launched Google TV, or at least pre-launched it - it goes live later this year in the US, with a UK launch following early next year. According to Google this is "TV meets web. Web meets TV." We'd guess it's probably something about integrating TV with the web.

TIMES ARE A CHANGING MC MAILER
09 Jun 2010
News International has decided to pull the plug on free browsing across its Times websites, which were re-launched last week. News International is the first mainstream provider in the UK to try this.

SURVIVAL OF THE FITTEST: THE EVOLUTION OF CRM
13 Apr 2010
From technology-led solutions that failed to deliver, to customer-focused multi-channel solutions, CRM programmes continue to evolve as the consumers they are targeting and the media they use become increasingly sophisticated. This article discusses the aspects of CRM strategy that can mean the difference between survival and extinction and uncovers how the best ones are adapting to this challenge.

MC STOP PRESS: Online advertising weathers the recession
15 Mar 2010
The Internet Advertising Bureau (IAB) - the trade body for digital marketing has today announced figures which show that online advertising has veathered the recession and grew by 4.2% to £3.5 billion in 2009 despite the entire advertising sector contracting.

Why Social Media is no longer just an 'add on
01 Mar 2010
It's been on the cards for around two years now but social media has now firmly taken centre stage in the way we consume the internet. Initially starting with generic sites like Facebook, MySpace and Bebo - but then developing with more niche platforms like Twitter, Digg, Wikipedia, Flickr and Youtube; all of wich offer a very unique experience for users...

Affiliates: From black sheep to the future of performance
01 Mar 2010
So what does the future hold for performance based marketing? Well this is a tricky question to answer as - unlike other traditional channels - performance marketing constantly evolving, and morphing. This article will explorer the various elements of performance marketing, focusing on affiliate marketing and lead generation and hypothesise what the next few years may have in store for this sector.

MC STOP PRESS: Digital Media comes of age
13 Oct 2009
The IAB has announced figures this week which show that online adspend has overtaken that of TV, becoming the largest advertising medium UK in the process.
This is cause for celebration as it shows just how far we have come as an industry since the first digital display ad in 1994 (for AT&T).

To charge or not charge?
26 Aug 2009
It seems inevitable that with Rupert Murdoch's announcement that the whole of NewsCorp will look at charging for online content, this is now a trend that is gathering momentum. Other key players are considering the oportunity, and because of his influence and track record, the only debate is whether they will look to beat Murdoch to implementing a paid-for model, or to follow his lead and learn from his mistakes...

Twitter - The future of search?
01 Jun 2009
If you haven't heard of Twitter, you must have been in a bunker for the last 12 months. There has been somewhat of a media frenzy over this new digital property.

Twitter has hardly been out of the headlines - and for a good reason. Twitter is a micro-blogging platform that consists of a simple text box allowing anyone to post "status updates" of up to 140 characters...

Display; The unsung hero of digital
01 Apr 2009
According to a recent Jupiter report, 83% of adversiters are not satisfied with the level of campaign insights delivered by their digital agency. The majority still assign 100% of the credit for a sale to the last click before the conversion...

Branded content
20 Oct 2008
Connection with consumers has been made much more difficult since the proliferation of different media channels and the introduction of new technologies.  Communications can no longer be linear, they must let the consumer feel in control and ultimately that they are being paid back for giving their attention.  Online branded content solutions have risen to this difficult challenge.  

NEW CONSUMER PROTECTION LAWS
26 Jun 2008
Due to internet, the one way conversation between advertisers and consumers has been replaced by dialogue particularly through the use of blogs and forums. Advertisers have subsequently tried to up the ante by creating their own 'fake' user generated content, pretending to be the voice of the people...

Video
23 May 2008
Video is now ubiquitous and no longer confined to a single screen in a single room. We are seeing a significant shift in consumer behaviour advanced by faster PC's and quicker broadband speeds. Advertisers now have the opportunity to reach consumers while they consume video on their PC's, TV's and mobile phones.

Google Trade Marking
01 May 2008
Google has announced the lifting of a ban on one company bidding on another companies brand name to trigger its own ad. The results could be significantly inflated costs for the advertisers trying to own their brand name.

Ad Exchanges
25 Apr 2008
Media planner buyers have the task of making sure clients budgets deliver the required the ROI. There are a number of different digital media channels available to deliver this and much like a Fund Manager, it is our job to ensure we achieve the right balance. Ad exchanges represent a new opportunity in the digital medi market which capitalise on under utilised publisher inventory.

Revolution is out of Home
04 Jul 2008
Out of home advertising has evolved considerably and is no longer confined to static posters and billboards. Digital screens are becoming increasingly commonplace and as well as being able to deliver a richer and more dynamic advertising experience, the also have the capability to interact with hand-held devices to facilitate dialogue with consumers.