Artemis is Havas Digital’s proprietary digital campaign management and optimisation system that enables users to collect and evaluate data in order to gain a better understanding of advertising campaign performance.
The system simplifies the process of data collection and reporting at the user level to help marketers target and optimize digital campaigns through insights gained about consumer behavior such as Web site visits, search clicks, banner or video exposures.
Artemis also matches digital campaign exposure data with Web site sales and customer lifetime value metrics for Fortune 100 advertisers.