EMPOWERING DATA INTELLIGENCE
Artemis® is our proprietary marketing analytics platform.
It is a huge database of (non-personally identifiable, cookie-based) user-level information, that is designed to help generate unique insights and drive campaign optimisation and targeting.
Based on disaggregated, user-level, behavioural data, it can integrate online campaign data across all digital channels (Search, Display, Affiliate marketing, e-mail, etc), offline campaign data, transaction or customer value data from the advertiser, web analytics data, buzz tracking data, etc.
Artemis® has several distinct advantages over other systems:
- It had been built and it is being developed as a data analysis platform, which is not true for ad servers
- It stores user-level data, which gives us the maximum potential to generate advanced insights
- It is extremely flexible, so as to enable any kind of way to look at data and to integrate different data sets. We routinely use it to implement custom data integration and ad-hoc data analysis for clients
Artemis® enables Havas Digital to deliver unique value to its customers through:
- More accurate and relevant ROI measurement through the integration of advertiser data: offline conversions, transaction value, customer value
- analyse and optimise campaigns using the very specific success metrics of a particular advertiser
- define a CPA goal by publisher, based on the value of the customers acquired with that publisher
- measure return in terms of generated revenue or gross margin, not just sales
- Advanced reports or custom data analysis, that help our experts understand what the drivers of the campaign success are, and optimise accordingly:
- how does frequency affect the ROI?
- how does TV weight and flighting impact my online conversion rate?
- how does exposure to graphical affect the paid-search conversion rate?
- etc
- Custom data integration projects for our customers, which allow to perfectly address any specific customer‘s needs
- dual-way data sharing with any advertiser‘s information system
- Media Contacts are strong believers in the power of data and technology and alongside Artemis, Media Contacts deploy a range of other technical and data mining solutions, offering our clients unique insight in to their digital media. These include:
- landing page optimisation software
- re-targeting software
- SPSS/SAS data mining
- E-CRM solutions
- blog monitoring
- competitive monitoring for search
- web analytics