The Media Contacts proposition
The Media Contacts proposition is to provide clients with senior, joined up and strategic leadership, ensuring brilliant delivery and execution in every digital channel, both traditional and emerging. Our structure reflects the changing needs of our clients, covering not just paid media but owned and earned channels, creative development and site side experience.
We have three main specialist teams (Performance, Brand Experience and Creative Services) focused on maximising each stage of the interactive digital customer journey. By seamlessly connecting all three, we are able to provide end to end solutions that capitalise on the return for our clients. In simple terms, we help our clients identify new prospects and turn them in to customers. Once they are customers, we then support the client in maintaining an ongoing dialogue ensuring that they remain engaged with your brand(s).
How do we do this? By using data to constantly optimise the performance of digital activity, evaluating which media, creative or content best prompts your target audience in to action.
Performance Unit
We have dedicated teams in PPC, Display, SEO, Affiliate, Lead Generation, RTB/Ad exchanges and Facebook buying, led by experienced professionals focused on maximising performance and conversion. How we differ is that we link two or more of these channels together to generate greater volume or efficiency.
Brand Experience
This team works to ensure that all content led digital touch points from Mobile advertising, Social Media, to Brand display are utilised to build meaningful dialogue with your prospects or existing customers. We have expert analysts, content editors, copywriters and developers sitting within Socialyse and Mobext brands who understand the depth and breadth of what’s possible within Social and Mobile. We also have display experts who excel in building meaningful brand partnerships with media owners.
Creative Services
We have a dedicated creative team responsible for creating short and long form digital content, digital advertising formats, video, mobile optimised sites and applications, web experience, multi-variant testing and usability. We design and develop all creative concepts in house for both off and on-site and then our Data team work to find the optimal media and creative mix through testing.
We believe that digital is a natural integrator itself and, therefore, all digital activities must be joined up. Our unique set-up means we can provide end to end solutions across digital media, creative and site. Understanding how each of these elements and their many parts work together is what gets us excited.
We employ lots of clever data analysts and use our market leading proprietary analytics platform, Artemis™, to unpick the chemistry of how each channel, creative message and site interaction work together to deliver revenue to your web business.