Please click on a team member to learn more about them. If you would like to in get in touch with someone please use our contact page.
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Tracy Allardice
Position:
New Business Manager
Years in the industry
2
Previous agencies
Alchemis Ltd
What you bring to the business
A proactive approach to creating opportunities
Loves
My Car, My Family, My Friends
Hates
Coffee, Repeating myself
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Kate Cox
Position:
Head of Strategy
Graduated from
Cambridge University
Years in the industry
17
Industry involement
IPA Strategic Leadership Council
Previous agencies
IDK Media (part of CIA), Leo Burnett, BMP Media, OMD UK
Previous clients
National Lottery, Orange, Intel, Boots, McDonalds, Anheuser Busch, SAB Miller, Exxon and Thomson holidays
Joined MPG Media Contacts
2002
Brands you work on
EDF Energy, East Coast, EBLEX, P&O Ferries
What you bring to the business
Integration, Collaboration, Creativity, Measurement, Ideas
What are you most proud of
Work – The new book on Integration & Orchestration (June 2011) & Campaign Media Grand Prix in 2005 for Intel
Home – my lovely kids.
Loves
Ideas
Hates
‘Not invented here’ syndrome
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Darren Goldie
Position:
Head of Performance
Graduated from:
Nottingham University
Years in the industry
14
Previous clients
Yahoo! and Ask.com
Joined MPG Media Contacts
2011
Brands you work on
All brands engaged in Search, Affiliate and Lead Generation within the Agency
What you bring to the business
Entrepreneurial atmosphere
What are you most proud of
Building a strong and enthusiastic team
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Jenna Walker
Position:
Editor
Years in the industry:
3 in Digital; 7 in Copy
Previous agencies:
Greenlight (freelance)
Previous clients:
Reebok, Expedia, Puig, Air France, Sporting Index, Playboy, Thomas Cook
Joined MPG Media Contacts:
February 2009
Brands you work on:
bmi, BBC, Hyundai, AXA, Camelot,TUI, East Coast, First Choice, National Express
What you bring to the business:
Words, a red pen and Converse.
What are you most proud of:
Evolving a Search Copy role into a dedicated Copy resource and successfully procuring business.
Loves:
Travel, alpacas, baking, poetry, chocolate milk, bookshops, Sundays, gigs, lilies, writing things and cups of tea with my Nan.
Hates:
Bad grammar, pears and slow walkers.
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Amelia Elston
Position:
Digital Planning Director
Graduated from
ACU Melbourne, Australia
Years in the industry
7
Industry involvement (trade associations)
IAB Behavioural Targeting Council
Previous agencies
Agency.com, LBi
Previous clients
British Airways, NSPCC, John Lewis, Starwood Hotels Group & Financial Time
Brands you work on
Camelot, bmi, SAB Miller, Eblex, Circle Health and Haier
What you bring to the business
I am a well rounded Digital Media Specialist who is passionate about results, data & new technology.
What are you most proud of
Winning a Data Strategy Award for bmi last year
Loves
Chocolate, a nice glass of wine and travelling
Hates
Bad formatting in documents and rude people.
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Tom Simpson
Position:
Head of Digital Activation
Graduated from
Cardiff University
Years in the industry
8
Industry involvement (trade associations)
IPA, IAB
Previous agencies
Ptarmigan Media, prior to that client side
Previous clients
AXA, Standard Life, JP Morgan, HMV, CMC Markets
Joined MPG Media Contacts
2010
Brands you work on
PUIG, Air France, KLM, P&O Ferries, Hugo Boss
What you bring to the business
A background in digital communications, alongside a passion for delivering integrated media solutions.
What are you most proud of
My team
Loves
Music, food, drink and good times
Hates
Pretension, bananas and people who wear backpacks on the tube
Favourite movie line
Rumack – “Can you fly this plane, and land it?” Ted Striker – “Surely you can’t be serious?” Rumack – “I am serious… and don’t call me Shirley.” Leslie Nielsen in Airplane
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Pilar Barrio
Position:
Head of Social
Graduated from
University of Vigo, Spain
Years in the industry
6
Previous agencies
Momentum Worldwide, iProspect (Aegis media)
Previous clients
Sony Pictures, SCEE, Nokia, Coca Cola, Chevrolet Europe, Pernod-Ricard, Matalan, Kelloggs
Joined MPG Media Contacts
April 2011
Brands you work on
Medwinds, Atout France, SAB Miller, Safestore, KIA,
What you bring to the business
Social media expertise and solid experience across various sectors. Great people management skills.
What are you most proud of
Having chosen social media as my career
Loves
Film, TV and a sunny beach
Hates
A dull sky
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David Freeman
Position:
Head of SEO
Graduated from
University of East Anglia
Years in the industry
9
Previous agencies
Latitude Digital Marketing
Previous clients
Tesco, Which?, PKR, Virgin, Fitness First
Joined MPG Media Contacts
November 2010
Brands you work on
All SEO clients
What you bring to the business
A wealth of SEO experience managing successful campaigns for great brands
What are you most proud of
Many things, but enjoying life and work is up there
Loves
Tennis, Arsenal and SEO
Hates
Praline
Favourite movie line
“You’re only supposed to blow the bloody doors off!“ Italian Job (1969)
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Charlotte Steel
Position:
Head of Digital
Graduated from
University of West of England
Years in the industry
11
Previous agencies
Zentropy Partners
Previous clients
Hewlett Packard, Compaq, Unilever, Reebok, AMP
Joined MPG Media Contacts
May 2003
Brands you work on
Improving digital performance and delivering efficiency across clients’ businesses.
What you bring to the business
Passion, excitement and drive
What are you most proud of
Heading up a top 5 Digital agency
Loves
My 2 Chilblains (the kids), getting my grove on, holidays and salt and vinegar crisps
Hates
How my husband is hell bent on getting down to Scratch! Rain. Messes with the hair
Favourite movie line
“He’s not the Messiah, he’s a very naughty boy.” Life Of Brian
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Chris Bourke
Position:
Head of Mobile
Graduated from
LSU
Years in the industry
8
Previous agencies
Aerodeon, co-founder of the first mobile agency in the UK
Previous clients
P&G, Diageo, Nestle, Sky, Orange.
Joined MPG
June 2008
Working on
BBC, National Express, Nationwide
Contributes
Mobile strategy, planning and free ring tones…
Loves
My mobile phone
Hates
Paying its bill!
Favourite movie line
“What kind of sandwich ain’t too fattening? A half a sandwich.” Analyze This
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Anna Foster
Position:
Head of Data Strategy
Graduated from
Cambridge University
Years in the industry
9
Previous agencies
TBWA\GGT (now Tequila\London), Response One
Previous clients
News International, BSkyB, Office World, Vauxhall, Unicef, Prudential, British Red Cross, AXA Sunlife, engage, Standard Life Healthcare, Open University, Royal British Legion and National Trust
Joined MPG Media Contacts
2009
Brands you work on
All of them! TUI, bmi, Nationwide, National Express, Camelot and East Coast
What you bring to the business
Data-driven thinking and a focus on generating insight and marketing success from every bit of data we see
What are you most proud of
Writing a winning Data Strategy Award on my first attempt
Loves
Stand-up comedy, cheese, lovely shoes, tea, rugby and George Clooney
Hates
Spiders, sun cream, rudeness and spelling mistakes
Favourite movie line
“Surely you can’t be serious?” “I am serious…… and don’t call me Shirley.”
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Simon Littlechild
Position:
Planning Director
Graduated from
Canterbury Christ Church College
Years in the industry
11
Previous agencies
WWAV RAPP Collins, Zed Media & ZenithOptimedia
Previous clients
British Telecom, Toyota, B&Q, Hewlett Packard, Holidayautos, Easyjet
Joined MPG Media Contacts
October 2010
Brands you work on
Nationwide, Kia, National Express
What you bring to the business
Passionate digital specialist with over 11 years of experience across a broad range of clients.
Loves
Anything sport related
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Celine Saturnino
Position:
Digital Planning Director
Graduated from
University College London
Years in the industry
8
Previous agencies
Webgravity, i-level
Previous clients
Orange, Specsavers, COI, Gala Coral, Next and Inbev
Joined MPG Media Contacts
September 2010
Brands you work on
IG, Sporting Index, Shearings, AXA, Laureate and TUI
What you bring to the business
A can do attitude and 8 years of digital focused experience
What are you most proud of
Working on a building project in India
Loves
Thailand and thai food
Hates
The tube
Favourite movie line
“Some people say it’s forgive and forget. Nah, I don’t know. I say forget about forgivin’ and just accept – and get the hell outta town.” Grosse Pointe Blank (1997)
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Craig McCulloch
Position:
Head of Web Strategy
Graduated from
RGIT
Years in the industry
20
Previous agencies
WPP (Scott Stern Associates), Independent, MCA, E-xentric, TMG
Previous clients
BOC Gases, Barclays Bank, Samsung, Caravan Club, Harveys Furniture, Home Office, Dept. Work & Pensions, DST International, Reed Smith, Rosetta Stone
Joined MPG Media Contacts
March 2011
Brands you work on
AXA, EDF Energy, Brother
What you bring to the business
The passion and experience to help transform & improve our clients online presence
What are you most proud of
Maintaining an open and Integrated mindset, within the highly dynamic digital landscape
Loves
Family and dogs, skiing, staying fit and healthy and motorbikes
Hates
Bad manners, negative mindset and false promises
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Segun Ogunsheye
Position:
Head of Creative Services
Graduated from
Birmingham University, University of Strathclyde
Years in the industry
19
Previous agencies
Soft Options, E-xentric, tmg
Previous clients
Apple Computers, Cannon, Sony Broadcast, COI, Reedsmith LLP, Caravan Club
Joined MPG Mdia Contacts
March 2011
working on
C2C , Brother, Credit Suisse
What you bring to the business
An understanding of what works on the web.
What are you most proud of
The last project that came in on time and under budget. Part of the team that built BBC’s first website.
Loves
Fusion cooking, Live music, Low resting heart rates
Hates
Wingers
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Paul Frampton
Position:
Managing Director
Graduated from
Southampton University
Years in the industry
16
Previous agencies
Man & boy at MPG (offline initially. Moved online in 1999)
Clients
Nationwide, Swinton, Barclays, Microsoft, Expedia, TUI, Cartier, Intel, P&G, BBC and EDF Energy
Joined MPG
1997
Contributes
Light-hearted view to the worst situation & opportunity for lots of Essex jokes!
Loves
My wife and 3 kids, my Fiat Coupe, Office Banter and French Sauvignon
Hates
Lack of effort, Arsenal
Favourite movie line
“Life moves pretty fast. If you don’t stop once in a while, you could miss it” ( Ferris Bueller’s Day Off ( 1986))
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John McLoughlin
Position:
Chief Operating Officer
Graduated from
Manchester University
Years in the Industry
20
Previous agencies
Colman RSCG
Previous clients
Barclays, Microsoft, Intel, P&G, ICI, Cartier
Joined MPG
At its inception
Working on
TUI, National Express, AXA
Contributes
Experience of one who has been around a while. A team builder
Loves
My twin daughters (oops, and wife), shooting
Hates
Politics (office variety), missing
Favourite movie line
“Who are you who are so wise in the ways of science?” Holy Grail
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Paul Vassallo
Position:
Head of Digital Trading and Display
Graduated from
University of Birmingham
Years in the industry
9
Industry involvement (trade associations)
IPA Digital Media Group
Previous agencies
Universal Mccann, MVi, Diffiniti, Carat, Walker Media
Previous clients
Sky, Dell, Barclays, Google, JD Williams, Halfords, Motorworld, QED-UK
Joined MPG Media Contacts
June 2010
Brands you work on
All Clients
What you bring to the business
A passion for the industry and industry leading buying
What are you most proud of
Doubling the efficiency of the Sky online account
Loves
Indie Music
Hates
Lazy planning