E! My Red Carpet

The story of how we owned the build up to Hollywood’s inimitable A-List mega parade for E! Entertainment, bringing the viewer closer to the action and doubling viewing versus 2010.

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Welcome

MC Thinks

  • Simple steps to become cookie compliant

    19 January 2012

    On 26th May 2011 the law in the UK changed, making it illegal to place cookies (those small text files that are the foundation of many website functions and the basis for digital marketing analysis) on a user’s device without their consent. If you own a website that is setting cookies without getting consent then you’re breaking the law – and latest reports show that most organisations underestimate the volume of cookies on their site by about 80%.

  • Stop Shouting and Talk to Me. The Rise of Meaningful Content

    14 December 2011

    Content is not a hard sell; if she were to walk into a pub she would buy you a pint and ask how you were. Content invites a conversation, rather than shouting. In so doing, it can greatly enhance a brand’s messaging.

Press Releases

Artemis

Artemis is Havas Digital’s proprietary digital campaign management and optimisation system that enables users to collect and evaluate data in order to gain a better understanding of advertising campaign performance.

SEO

SEO is the process of improving the visibility of a website in the organic search listings via on-site and off-site optimisation.

Pay Per Click (PPC)

Paid Search, or Pay per Click (PPC) is a channel where an advertiser’s ad appears in the sponsored listings in search engines.

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