Media Contacts UK

Capitalising on Dual Screening

Dual screening is part of the new marketing lexicon – effectively it’s just a quirky coinage that captures the consumer phenomenon of synchronous multi-tasking on multiple digital devices. This is usually undertaken in, but not limited to, the home. It presents a clear opportunity for brands to create multi-screen advertising strategies that capitalise effectively on the split attentions consumers afford to more than one device at a given time. Dual screening is buzzing with potential right now because of the inexorable march of smartphones and tablets into our lives and homes. It wasn’t always so clearly promising

What’s next for 2012 and beyond in Digital

Media Contacts has been asked to study the tea leaves at the bottom of our respective media teacup to see what the future holds for the next twelve months and beyond. A lot of tea has been drunk these past few weeks while considering the big digital themes, but no-matter how hard we tried, we can’t help straying into other media patches considered to be responsibility of our “offline” colleagues.

Tablets fuel new habits

LONDON: Consumers who own tablets are adopting new communications habits, but are also making fewer visits to stores, multimarket research has shown.

Mobext and InMobi reveal tablet users shop more on their device than PC and smartphone users

Global consumer research: “The Role of Tablets in the Consumer Sales Journey”

• 69% of tablet users have shopped via their device in the last 30 days
• 7 out of 10 users regularly use their tablet and watch TV at the same time
• Launch of first Connected Device planning tool for mobile advertisers